By implementing fashion designers’ designs and providing ready-made products to end consumers, we help individuals by increasing awareness and deep understanding of the fashion industry and shifting them towards professionalism and knowledge by providing specialized content in fashion in Arabic to be comprehensive for most groups.
It also increases designers’ awareness by providing specialized content on fashion design and development, enabling them to become professional fashion designers with all the important information every fashion designer needs. The platform’s vision is to be a leader in the Saudi market, and our core values are sustainability, education, and making a difference in the Saudi fashion industry. We conduct numerous research studies and surveys that enable us to understand Saudi customers more comprehensively and also to promote sustainability by making clothes that customers need and consume in a way that satisfies them and does not conflict with reducing the environmental pollution caused by clothing.
We also want to solve the problems faced by foreign expatriates in terms of Saudi clothing and general appearance in accordance with Saudi law and its history, customs, and traditions.